Photography Poses & Cultivating Brand Relationships That Last

Wednesday, August 26, 2020

Photography Poses & Cultivating Brand Relationships That Last

Hello and welcome to my dress restyle part two! A couple of weeks I restyled a dress spotlighting the Dove Crossbody bag from Caite & Kyla as well as a layering tee. Coincidentally, I'm using another CAite & Kyla piece with a layering tee. However, today's post highlights extra layers to transition from summer to fall. As an added bonus, I'm sharing new (to me) poses for inspiration, and thoughts on brand partnership longevity.

Note: In order to feature a few extra poses, I've added more photos than usual.

So let's get right to these simple changes and funky/silly poses before sharing thoughts on cultivating brand relationships that last. As for the clothes shopped from my closet, I will do my best to link up similar items for whatever is no longer available!

Summer Vibes

For this look, I started with the dress and the layered tee, followed by white sneakers, utility jacket, and my jewelry pairings.

Dance Steps: Is It Salsa Or Mamba?

Even a small amount of movement makes a difference.

Dresses by Caite & Kyla, KSwiss

Tip Toe At The Wall

Experiment with angles and arms.

Dresses by Caite & Kyla, KSwiss

Typical Touch My Hair

It's good to have a "normal" pose in the mix, but keep it looking relaxed.

Dresses by Caite & Kyla, KSwiss

Fall Vibes: Denim For The Win

I switched the white sneaks for a pair of Pikolino Boots, a velvet bag, and of course a denim jacket!

Typical Pigeon Toe

It just feels necessary with certain styles of boots.

Dresses by Caite & Kyla, Pikolinos,

The Exaggerated Skip

Dresses by Caite & Kyla, Pikolinos,

Accessory Shot

This will probably go on my Instagram wall, but I may bring it in for a close up on the soft, velvet bag.

An Abandoned Cart Becomes A Prop

If you haven't guessed by now, we are on the side of a Target. There wasn't as much car traffic and there was minimal foot traffic. When we pulled up there was a prop waiting for us in the form of a shopping car so we took advantage of it. These shots may be a stretch for some, but the idea is to have fun with who YOU are. I'm goofy and often messy hair. Why not play on that???

Hair Flip Accessory Shot

This idea was inspired by Instagram (wish I could remember where!). To make this capture, Emma used my iPhone and pressed down on the camera button for burst mode. Meanwhile, I flipped my hair back and forth (yeah, I'm thinking of that song too). After a few attempts, we were able to grab this shot.

The Most Versatile Necklace

Print Mixing For Fall

Switching back to the utility vest for the olive color and added snakeskin booties and a hat with camo for print mixing vibes.

Nordstrom Utility Jacket, Snakeskin Mule

Add A Hat, Bonus If The Wind Blows

Nordstrom Utility Jacket, Snakeskin Mule, Cashmere Necklace

Climb The Fence

If there's one there, you totally should.

Someone's Scooter

Perhaps you should weigh this one out. I went as far as to place my foot on the bike and then we took off. It looks like I was leaning on it, but I was not.

Photos Taken by Emma

A Few Thoughts On Cultivating Brand Relationships That Last

Before I close, I wanted to share thoughts I had lately about fostering professional, lasting relationships with brands. First, let me say that I'm growing in this area and believe there are always ways to improve. Second, though every tip should be applied no matter how the brand responds to your posts, there are a couple that I only do when the brand works WITH me. When a brand engages with my posts and sends feedback, I amp up my shares.

*Quick response

If I can't respond that day, I make sure to respond within 24 hours.

Show energy, have fun, show versatility

Of course, this depends on what product you're featuring, but if you can add energy, do!

*Touch Base

While you're working on content, shoot your contact an email to let them know how you're progressing and when you plan to post. Even if I'm well within my deadline, I like to send an update. Or when life hits...July came on me like a hurricane and I shared a few details with a brand, still committing to make the deadline. They wrote back and extended my deadline. That was so helpful!

*Follow Up

Once you've completed your guidelines, it's helpful to thank them and let them know you enjoyed working with them. Ask if they received traffic (even if you have Google analytics) or if anyone used your code. I received unexpected and ENCOURAGING feedback from one brand.

*Link every time you share

Unless you're posting specifically for another brand, link their product whenever it's in a picture or a post. The idea is to show them you love them, right? Also, I've heard repeatedly that it takes at least 7 times for people to respond to something you share.

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